as far as the bottom of the "screw part" of the jar.
And these vitamins:
Which took up about 1/5th of the bottle.
As a kid, I loved surprising my brother by wrapping a small gift in a larger box, then slightly larger, and then on to a huge box. It was fun to see him unwrap package after package. It made for a great joke for a birthday or Christmas, but the current packaging of many household goods is almost as bad. We now live in the crazy world of Styrofoam trays, shrink-wrap, blister packs, and impossible to open clamshells. Toy packaging, for instance, is SO over the top. They come packed in a hugely oversized box, with the toy in a blister pack (that cuts you when you try to cut through it) tied in with wire (which sticks right into your hand when you try to untwist it), with more plastic bits to hold the wire on. Then you are left with a mess of cardboard, plastic, wire … it drives me insane.
I've decided to write - NO, email the manufacturers, stating that although I like their product, I will not buy it again because of their overpackaging. Simply put, there's too much packaging out there, and most of it is purely MARKETING. And it's all designed to give the consumer the perception of greater value when buying a product. What a waste of resources and money.